About us

Company Overview

In 2003, in the charming Mediterranean coastal town of Alicante, located in the sun-drenched south of Spain, a wholesale company was born. What started as a modest venture has, over the course of more than a decade, grown into a thriving general merchandise wholesaler specializing in hair accessories, handmade crafts, beauty products, and festive items. Guided by a philosophy of continuous innovation, the company has remained committed to offering differentiated, high-quality products that stand out in the market.

Brand Philosophy

Rooted in the business principle of “Quality First, Customer Supreme, Thriving through Excellence, Winning through Superiority,” J&E is dedicated to providing top-tier products and services to its clients. This commitment has earned the trust and recognition of numerous partner businesses over the years, establishing J&E as a reliable name in the industry.

Origin of the J&E Brand

The name “J&E” holds special significance, derived from the initials of the founder’s three daughters: Jennifer, Isabel, and Elena. This personal touch reflects the family values at the heart of the company, blending warmth and dedication into its professional ethos.

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